Darchele M. Erskine—affectionately known as OOPY—is a lifelong beauty enthusiast turned beautypreneur, licensed cosmetologist, esthetician, certified makeup artist, and former advertising executive for global hair care brands. Darchele brings a rare blend of corporate insight, creative artistry, and deep personal experience to everything she touches.

Her love for beauty began at a very young age in the warmth of her mother’s salon in New Jersey—where she spent countless hours sweeping floors, folding towels, and observing the quiet transformation of women in her mother’s chair. She later joined the family’s advertising business, which focused on marketing hair care to women of color—a foundation that gave her early exposure to both the power and responsibility of messaging in beauty. That path eventually led her to the larger corporate world, where she worked in advertising also marketing global hair care brands to women of color as well. Those experiences deepened her awareness of the gaps in the industry, especially when it came to the needs of Black women.

Now based in Dallas, Texas, Darchele carries forward her family's entrepreneurial spirit as a third-generation business owner. But the journey that led her to create Get OOPY, LLC was also shaped by challenges. After experiencing hair loss twice, managing eczema for years, and navigating allergic reactions, she began to connect the dots—believing these health challenges were linked to long-term exposure to harsh ingredients in mainstream beauty products. That realization shifted everything.

OOPY was born out of the desire to offer the best, not just more. Best ingredients. Best intentions. Best outcomes. What started as a personal mission became a clean beauty movement centered around wellness, performance, and purpose. While OOPY is proudly Black-owned, it’s not a “Black product.” It’s a collection of plant-based beauty solutions made for all, with a special commitment to giving Black women the space, care, and quality they’ve always deserved.

At the heart of the brand is the OOPY 5-Step Healthy Hair Rejuvenation System, a thoughtful, plant-powered routine designed to restore moisture, protect hair, and support growth across all textures. With studies showing that nearly 80% of beauty products marketed to Black women contain ingredients linked to serious health concerns, OOPY exists to offer a safer, more nourishing alternative—one that doesn’t make you choose between beauty and well-being.

​Today, Darchele leads the growing OOPY Family of Brands, including:


Every product is crafted with intention—because Darchele believes that beauty should be safe, effective, and rooted in care. ​

Clean. Conscious. Couture.™ It’s not just a slogan. It’s our promise.

Welcome to OOPY—where beauty finally loves you back.